we were given three geometric shapes a square, triangle and circle. With these we were tasked with crafting a design of our initials and an animal icon of our choice with only these shapes.
I decided to get a bit abstract for my animal, and went with the idea of an origami bird! Though, I feel as if I should have left my initials in just the black.
When a trademark is used to identify an organisation it works together with other graphic elements in a design programme, each part of the plan for a visual identity.
Through this, a company can inform people who it is, how it is, or how it wants to be seen.