Thinking with Type - Ellen Lupton

‘Thinking with Type’ provides guidance as to how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers typography essentials including typefaces and type families, as well as kerning, tracking, and using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.

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Anatomy of Type

Select a typeface and write your brand name. Use this to identify typographic elements and label them.

Font: Comfortaa

Size: Bold 700 (the image pictured below is zoomed in).

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This exercise was effective as it helped highlight different elements included in each typeface. In doing so, it has also highlighted what parts of the letterform can be utilised during the creation of a wordmark in the project.