Module Aims

The IxD103 module aims;

• To introduce core principles of iconography, branding and identity, including a history of icons, semiotics, and communication systems.
• To introduce students to fundamental techniques, processes and technologies through studio practice.
• To equip students with the skills to communicate their ideas through sketching and visualisation.
• To develop the skills needed to create a range of assets to form the backbone of a comprehensive corporate identity system.

These aims will be good to resort to at the end of the projects to see what has and hasn’t been achieved effectively.

Learning Outcomes

By the end of the IXD103 module, I will learn to:

• Develop an understanding of the principles and importance of identity and its role within communication design.
• Analyse through exploration, identity in the broader sense to find and use processes appropriate to the visualisation of ideas in both paper-based and on-screen.
• Demonstrate knowledge in the use of industry standard software in the development of a personal brand.
• Take responsibility for self-directed study, timekeeping and organisational skills and contribute to group discussions and peer learning.

These learning outcomes will be good points of reference when it comes to critiquing my work.