Michelin is a French multinational tyre manufacturing company based in Clermont-Ferrand in France, founded in 1889 by the Michelin brothers - Edouard and André. Michelin is also notable for its Red and Green travel guides, roadmaps, and Michelin stars, awarded to the best chefs and restaurants for their culinary expertise. The brand has changed its logo several times but has always remained to its mascot.

Bibendum, more commonly known as the Michelin Man, is the official mascot of the Michelin tyre company; a hand-drawn humanoid figure consisting of stacked white tyres of varying sizes. Introduced at the Lyon Exhibition of 1894, it is one of the world's oldest trademarks still in active use.

While attending the Universal and Colonial Exposition in Lyon (1894), the brothers noticed a stack of tyres that suggested the figure of a man without arms. Four years later, André Michelin met French cartoonist Marius Rossillon, (popularly known as O'Galop), and used his rejected beer logo, replacing the giant with the now iconic tire mascot, leaving the phrase “Nunc est Bibendum” (Latin - "Now is the time for drinking") unaltered.

The debut logo (1936) features the brand’s mascot. Bibendum runs after the tire along the road formed by the letter “n”. However, in 1968, a simple and minimalistic approach was opted for, focusing solely on geometric text.