A parody is a creative work designed to imitate, comment on, and/or make fun of its subject by means of satiric or ironic imitation.

Subvertising - A campaigning technique whereby politically motivated short films or eye-catching images are created to resemble advertisements but whose purpose is to stigmatize brands and raise consumer consciousness about the corporate strategies behind them.

Culture jamming – Culture jamming is defined as an organised, social activist effort that aims to counter the bombardment of consumption-oriented messages in the mass media.

https://www.shillingtoneducation.com/blog/activism-design/https://www.designweek.co.uk/issues/15-21-april-2019/how-extinction-rebellion-protest-graphics/

https://www.wwf.org.au/news/blogs/plastic-waste-and-climate-change-whats-the-connection#gs.glwu9b

https://www.designweek.co.uk/issues/14-20-october-2019/protest-by-design/

AdBusters Brandalism “Using the same tools as advertisers” subvertising (associated with – ad-hacking or culture-jamming), concerns the deliberate subversion of advertisement messaging in public spaces.

Most found on tube and bus stop poster spaces. Includes anything from irreverent messages scrawled in black paint to sophisticated, convincing and damning dupes of real company or political party ads. The tools and methods used are the same that advertising people use to encourage people to consume.

Using the public stage to graphically critique politics and order is particularly important to the practice. Firstly, it allows for a wider audience. Secondly, it mimics the messages the audience are used to seeing already in that space; and lastly, it has the potential to simplify complicated issues. Essentially by being a parasite onto that commercial work that’s already been done.

Parody is important because it allows us to criticize and question without being aggressive or malicious